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From Parking Lots To Regional Manager

My journey from selling pre-paid legal services in parking lots to helping women who sell become untethered sellers.

The Empty Pool Story

I started out selling pre-paid legal services in parking lots. Not the most glamorous beginning, but it was where I learned what most salespeople never learn: courage is a competitive advantage.

After meeting a prospect in a Walmart parking lot, following up, and taking them through my sales process, I found myself a week later delivering an award-worthy sales presentation to about a dozen of their construction workers—inside of an empty pool.

That moment? That was when I realized: most people won't show up. Most people will let the strangeness of the situation talk them out of the opportunity. But the ones who choose courage over comfort? They show up. And they sell.

From Individual Contributor to Regional Manager

In less than a year, I transitioned from an individual contributor role to Regional Sales Manager. I inherited an underperforming region, initially ranked last among five, and elevated it to the #1 position.

How? I taught them how to do one thing better than any other region: PROSPECT.

Not with scripts. Not with tactics. With courage.I taught them how to untether from the narratives that kept them from picking up the phone, from walking into the networking event, from following up with the prospect who seemed "out of their league."

The 900% Territory Elevation

In one corporate role, I elevated my territory by 900% in less than 90 days. While in direct sales, I built a team of 200 within 12 months.

Those results didn't come from a proprietary sales system. They came from a mindset shift. From choosing Courage Over Comfort in every high-stakes moment.

Why I Coach Women Who Sell

Over my 10+ years of coaching (since 2014), I've noticed a pattern: Women who sell are brilliant, strategic, and capable. But they're often tethered to comfort zones that don't serve them.

They procrastinate on prospecting. They avoid networking events. They let fear of rejection dictate their pipeline. And they wonder why they're not hitting their goals.

I help women who sell untether from those comfort zones so they can serve more and sell more.

Because here's what I know: Your prospects need what you sell. But they want you to connectwith them, not sell them. And you can't connect with prospects if you're avoiding them.

The Untethered Seller Philosophy

I don't start with strategy. I start with self-image.

Because when your identity shifts, your behavior follows. When you see yourself as an untethered seller—someone who operates from courage rather than comfort—everything changes.

You stop waiting for confidence. You start showing up anyway. You stop conflating relief with alignment. You start choosing courage.

And that's when the sales come.

By The Numbers

10+
Years coaching women who sell (since 2014)
7,415
Women follow Shannon's work on Facebook
92%
Recommendation rate (15 client reviews)
408+
Instagram posts sharing sales courage insights

Moments That Matter

Shannon Muruli speaking at event
Shannon Muruli coaching session
Shannon Muruli portrait

Ready To Become An Untethered Seller?

Let's work together to untether you from your comfort zone so you can serve more and sell more.

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